Post by account_disabled on Feb 17, 2024 12:00:26 GMT
Look at demographics — find out how old they are, where they live, and what they do. Then, think about why they connect with your products or services. Better yet, ask them what they like about your business; no one can give you more helpful insight about your audience than your audience members themselves. Collecting information about your ideal customers and taking it to heart is the best way to give them the content they’ll relate to and engage with. Plan your video content mix Once your target audience is defined, you’ll need to plan your video content mix. When using YouTube for business, planning a content mix means deciding what kinds of videos your audience will engage with and how often you’ll post them.
A good rule of thumb here is to stick with the 80/20 rule. This concept Phone Number List of your content — specifically, 80% — should focus on providing value. That includes posting educational videos, entertaining clips, and solutions for customers’ possible problems. The remaining 20% of the content is explicitly promotional. Most people aren’t logging onto YouTube to watch commercials. Instead, they visit the site for fun entertainment or to learn something. If you stick to the 80/20 rule, you’re gearing most of your content to people’s interests, meaning they’re more likely to watch and react to what you upload. Produce high-quality and engaging videos Content that pleases the viewer’s eye and holds their attention generates leads.
So, after developing your content strategy and deciding what kinds of videos you’ll make for your YouTube business channel, you’ll need to focus on creating high-quality and engaging videos. Invest in quality equipment (camera, microphone, lighting) YouTube video quality has come a long way since the platform first launched. Back in 2005, the website could only support videos at a resolution of 320×420 pixels. Now, it can support much higher-quality clips of up to 1080 pixels. High-definition YouTube videos (720 pixels and up) tend to perform better than others, so make sure whatever recording device you use can produce videos of that quality. Much of the video content you see on YouTube nowadays was recorded on a high-quality camera.
A good rule of thumb here is to stick with the 80/20 rule. This concept Phone Number List of your content — specifically, 80% — should focus on providing value. That includes posting educational videos, entertaining clips, and solutions for customers’ possible problems. The remaining 20% of the content is explicitly promotional. Most people aren’t logging onto YouTube to watch commercials. Instead, they visit the site for fun entertainment or to learn something. If you stick to the 80/20 rule, you’re gearing most of your content to people’s interests, meaning they’re more likely to watch and react to what you upload. Produce high-quality and engaging videos Content that pleases the viewer’s eye and holds their attention generates leads.
So, after developing your content strategy and deciding what kinds of videos you’ll make for your YouTube business channel, you’ll need to focus on creating high-quality and engaging videos. Invest in quality equipment (camera, microphone, lighting) YouTube video quality has come a long way since the platform first launched. Back in 2005, the website could only support videos at a resolution of 320×420 pixels. Now, it can support much higher-quality clips of up to 1080 pixels. High-definition YouTube videos (720 pixels and up) tend to perform better than others, so make sure whatever recording device you use can produce videos of that quality. Much of the video content you see on YouTube nowadays was recorded on a high-quality camera.